Organic certification addresses a growing worldwide demand for organic food. It is intended to assure quality and prevent fraud. While such certification was not necessary in the early days of the organic movement, when small farmers would sell their produce directly at farmers’ markets, as organics have grown in popularity, more and more consumers are purchasing organic food through traditional channels, such as supermarkets. As such, consumers must rely on third-party regulatory certification.
For organic producers, certification identifies suppliers of products approved for use in certified operations. For consumers, “certified organic” serves as a product assurance, similar to “low fat”, “100% whole wheat”, or “no artificial preservatives”.
Certification is essentially aimed at regulating and facilitating the sale of organic products to consumers. Individual certification bodies have their own service marks, which can act as branding to consumers—a certifier may promote the high consumer recognition value of its logo as a marketing advantage to producers.